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How we helped Royal Sundaram simplify insurance


Client: Royal Sundaram
Industry: Insurance
Focus Area: Brand Building


While Royal Sundaram excelled in performance marketing, the development of a strong, distinctive brand and widespread recognition took a backseat, impacting brand visibility and fame.

Despite high customer satisfaction, the focus on building a unique brand identity and voice was lacking.


We focused on a comprehensive analysis and refinement of Royal Sundaram's brand identity, ensuring it reflects the company's values, mission, and unique selling points.

We also created a friendly new voice and approach. Based on these new distinctive new brand assets, we created a series of targeted brand campaigns.

We also created simplified and entertaining content that aligns with the brand's values of customer centricity and transparency.


The new brand assets and communication increased brand recall in our target locations. There was a spike in Direct (447%) & Organic Traffic (153%). Leads increased by 235% in Organic 383% in Direct.

How we helped Royal Sundaram simplify insurance