How we helped Unilever reduce food wastage in the hospitality industry
Client: Unilever Food Solutions
Project: B2B Portal
Solutions: UX Design, Technology Integration, Loyalty Program Design
Regions Impacted: Australia, New Zealand Launch
Results: Impact on Food Security, Increased Sales, Enhanced Customer Engagement
- Food Collective, an initiative by Unilever Food Solutions, fights food waste in the Australian and New Zealand hospitality industry.
- Central to this initiative is a loyalty program that helps chefs donate surplus food and earn rewards.
- To scale and streamline the program, UFS required a B2B portal for online product orders, loyalty points management (tracked in Armstrong CRM), and exclusive product redemptions.
The Food Collective portal was developed on Magento 2 B2B Enterprise, serving both Australia and New Zealand.
- Chefs and Sales Reps easily place orders, which are automatically forwarded to the preferred distributor for fulfillment.
- Customised Magento workflows handle UFS's Loyalty program, awarding points for purchases and donated meals.
- Integration with Armstrong CRM synchronizes orders and credits loyalty points across systems.
- Email integration with Mailchimp manages cart abandonment and post-purchase campaigns.
- Automated features encourage further purchases based on customer interactions with the website.
- Elastic Search enables faster search responses.
MOBILE FIRST approach resulted in:
12,819 unique website visitors during the campaign period.
80% of the website traffic was generated on the mobile device.
983 visitors subscribed to the newsletter on the mobile website.
14,404 Magnum’s sold.